Most of you are familiar with the 1993 film “Rudy.” I must admit I have lost many afternoons of productiveness due to stumbling upon the movie while channel surfing. Rudy’s goal is to play football for Notre Dame, but before that’s possible, he must get accepted into the university, a task that will require extreme dedication and hard work. After several attempts, Rudy realizes his dream may be slipping away. While in conversation with a priest that had been counseling him, he asks the question, “Have I done all I can?”
I wonder how many business owners can truthfully answer “yes” to that question when it comes to promoting their company. Just like Rudy they’ve dedicated themselves to achieving something special only to leave a disconnect between their services and the potential customer.
Advertising has no blueprint, no set of Cliff’s Notes to guide you. Even if there were, how quickly would it become outdated in the ever- evolving world of branding and marketing? That is why The Ad Spark and other like-minded agencies are of benefit to many business owners. Our services and philosophies allow them a choice beyond the 2 most common and often detrimental options; 1) Handle the advertising decisions themselves. 2) Pay a high-cost agency to handle the advertising on their behalf.
I know many business owners want a say in how their ad dollars are spent, some even enjoy the marketing process. In my spare time I enjoy checking out homes and floor plans, I even have suggestions that would improve them. But when it’s time to build or design, I want to hand over my suggestions and advice to those that have specific expertise in the field. Thus a true partnership is born.
So, in my discussion with business owners about their advertising, if I’m ever asked, “Have I done all I can”, my response would be, “who have you partnered with?”
Let’s work together to have potential customers chanting your name!