Posts Tagged marketing

Rudy – Rudy – Rudy

Most of you are familiar with the 1993 film “Rudy.”  I must admit I have lost many afternoons of productiveness due to stumbling upon the movie while channel surfing. Rudy’s goal is to play football for Notre Dame, but before that’s possible, he must get accepted into the university, a task that will require extreme dedication and hard work. After several attempts, Rudy realizes his dream may be slipping away. While in conversation with a priest that had been counseling him, he asks the question, “Have I done all I can?”

I wonder how many business owners can truthfully answer “yes” to that question when it comes to promoting their company. Just like Rudy they’ve dedicated themselves to achieving something special only to leave a disconnect between their services and the potential customer.

Advertising has no blueprint, no set of Cliff’s Notes to guide you. Even if there were, how quickly would it become outdated in the ever- evolving world of branding and marketing? That is why The Ad Spark and other like-minded agencies are of benefit to many business owners. Our services and philosophies allow them a choice beyond the 2 most common and often detrimental options; 1) Handle the advertising decisions themselves. 2) Pay a high-cost agency to handle the advertising on their behalf.

I know many business owners want a say in how their ad dollars are spent, some even enjoy the marketing process. In my spare time I enjoy checking out homes and floor plans, I even have suggestions that would improve them.  But when it’s time to build or design, I want to hand over my suggestions and advice to those that have specific expertise in the field. Thus a true partnership is born.

So, in my discussion with business owners about their advertising, if I’m ever asked, “Have I done all I can”, my response would be, “who have you partnered with?”

Let’s work together to have potential customers chanting your name!

Try and Try Again

“I tried radio and it didn’t work!” I’ tried TV before and I didn’t see any benefit!” “I have tried that but it didn’t do anything for my business!”

Being in some form of advertising for 16 plus years I have heard about every excuse you can think of as to why a business won’t advertise. The general assumption is, “I tried it…” and for one reason or another it just simply didn’t work, or so they think.

There are many different reasons why an advertising campaign doesn’t work. Maybe the station wasn’t the right demo, maybe the message was ill timed, maybe the schedule didn’t run long enough or the frequency was watered down?

Maybe just maybe, you tried to be everything to everyone, when in all honesty your message spoke to no one in particular.

You might have been overwhelmed trying to run a business and buy a little advertising and said “what the heck” or “we’ll try it,” all the while you just wasted your hard earned money!

Try, and try again.

This time try it with a smaller one on one advertising and marketing agency. We help many frustrated business owners who have handled things on their own for many years and have wasted tons of money. We work with budgets of all sizes and we save you money when advertising. We aren’t afraid to tell you that something isn’t the right fit. Your success is our success.

It’s a new year, Try, and Try Again with The Ad Spark!

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