Have you ever tried to have a “real life” conversation with a creative type? How about have a cup of coffee with a web programmer? What about trying to share your ideas with that high-energy account executive?
Face it, most advertising agencies operate under similar principles with similar people. That’s why so many agencies work so hard to try and be so different. If there is one thing we’ve learned, standing out is more about the right plan than it is about being hip and trendy.