Why Should You Be On Social Media?

If you’re not using social media already for your business, you’re missing out on opportunities to connect with your current and potential customers and clients.

Here are some ways that being on social media can help you:

  • Increased exposure by opening new avenues of communication
  • Increased traffic to your website
  • Develop loyal fans
  • Generate leads – connections, interests, etc.

Social media provides the ability to reach out and communicate on a personal level with your target audience on a DAILY basis!

 

Of course with the need, there are challenges that may present themselves:

  • Lack of time
  • Difficulty integrating social media with other activities
  • Moving beyond event promotion and sharing reports and results
  • Developing a consistent presence

That’s where we step in. We manage social media for many organizations and would love to help yours too. We work to grow your audiences, provide consistency, and tell your story in order to get your followers engaging with you!

Contact us so we can get to work helping you to take advantage of all that putting your business on social media can help with.

Image Or Results

Don’t be deceived by the title. You don’t have to choose. But for small business owners, you must prioritize. When faced with this balancing act we encourage you to return to what drives your business forward.

Many local businesses miss the mark of connecting with their audience because they choose trendy, over-polished and often vague creative instead of identifying and then building off their already solid reputations. It can’t be stated enough that to succeed YOU MUST BE YOU. That means your creative needs to continue to tell your story in an effective manner. If that requires a more “local” or “unpolished” feel to do so. We say jump in head first.   Not every advertising budget is created equal. Not every company is Nike or Apple where a simple swoosh or icon is all that’s needed to create familiarity.

Work within yourselves to create, project and brand your company in a way that will not only connect with your target customer, but will generate significant results. That should be daily goal of all advertising. Because, in the end, it’s only creative if it works. Creating a buzz is great, but what we really want to see is an increase in profit. Our advice: NEVER sacrifice actual results for a perceived image.

Rudy – Rudy – Rudy

Most of you are familiar with the 1993 film “Rudy.”  I must admit I have lost many afternoons of productiveness due to stumbling upon the movie while channel surfing. Rudy’s goal is to play football for Notre Dame, but before that’s possible, he must get accepted into the university, a task that will require extreme dedication and hard work. After several attempts, Rudy realizes his dream may be slipping away. While in conversation with a priest that had been counseling him, he asks the question, “Have I done all I can?”

I wonder how many business owners can truthfully answer “yes” to that question when it comes to promoting their company. Just like Rudy they’ve dedicated themselves to achieving something special only to leave a disconnect between their services and the potential customer.

Advertising has no blueprint, no set of Cliff’s Notes to guide you. Even if there were, how quickly would it become outdated in the ever- evolving world of branding and marketing? That is why The Ad Spark and other like-minded agencies are of benefit to many business owners. Our services and philosophies allow them a choice beyond the 2 most common and often detrimental options; 1) Handle the advertising decisions themselves. 2) Pay a high-cost agency to handle the advertising on their behalf.

I know many business owners want a say in how their ad dollars are spent, some even enjoy the marketing process. In my spare time I enjoy checking out homes and floor plans, I even have suggestions that would improve them.  But when it’s time to build or design, I want to hand over my suggestions and advice to those that have specific expertise in the field. Thus a true partnership is born.

So, in my discussion with business owners about their advertising, if I’m ever asked, “Have I done all I can”, my response would be, “who have you partnered with?”

Let’s work together to have potential customers chanting your name!

Try and Try Again

“I tried radio and it didn’t work!” I’ tried TV before and I didn’t see any benefit!” “I have tried that but it didn’t do anything for my business!”

Being in some form of advertising for 16 plus years I have heard about every excuse you can think of as to why a business won’t advertise. The general assumption is, “I tried it…” and for one reason or another it just simply didn’t work, or so they think.

There are many different reasons why an advertising campaign doesn’t work. Maybe the station wasn’t the right demo, maybe the message was ill timed, maybe the schedule didn’t run long enough or the frequency was watered down?

Maybe just maybe, you tried to be everything to everyone, when in all honesty your message spoke to no one in particular.

You might have been overwhelmed trying to run a business and buy a little advertising and said “what the heck” or “we’ll try it,” all the while you just wasted your hard earned money!

Try, and try again.

This time try it with a smaller one on one advertising and marketing agency. We help many frustrated business owners who have handled things on their own for many years and have wasted tons of money. We work with budgets of all sizes and we save you money when advertising. We aren’t afraid to tell you that something isn’t the right fit. Your success is our success.

It’s a new year, Try, and Try Again with The Ad Spark!

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The Value of a Like

You want me to pay to reach the people I’ve already reached? That’s what businesses have been asking these past couple of months with Facebook’s newest roll-out for delivering content to your News Feed. It seems as though a person simply liking a page no longer ensures they will ever see content from that page.

There’s just too much competition for a person’s News Feed. Enter Promoted Posts, which is essentially pay-for-placement advertising. But is adding and steering businesses down this path essentially devalued a business’ Page Likes? The answer can’t be found in a definitive “yes” or “no.”

If Facebook has taught us anything it’s that they will continue to evolve (for personal and business use) and that we must continue to adapt in order to continue reaching the consumer. In our opinion, the value of a like hasn’t been devalued – it’s been revalued. The pieces of the puzzle have just been moved around and it’s going to take some getting used to for a lot of people. It’s not as easy as it once was, but there is still great branding/results opportunities within the confines of Facebook.

If you’d like to learn more about Social Media Plans for your business, please contact us today.